Creating the next generation of motorcycles

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A Summer Night to Remember

Reload Land's Silent Ride Paris 2025

On June 28th, 2025, Reload Land brought its iconic Silent Ride to the heart of the French capital for the first time—and it couldn’t have been more perfect. The city offered up a shimmering golden summer evening, and the streets were literally glowing. It set the tone for what would be a truly unforgettable ride.

Starting at MK2 Cinema, the energy was palpable as riders gathered. Electric motorcycles, e-scooters, e-bikes, and a few wild custom builds rolled up, building the vibes. All brands were welcome, and every machine had one thing in common: they were all electric.

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LiveWire was proud to be part of the night, both on and off the bikes. Riders like Dimitri Coste, Alexandre Gaudin, and THEOX repped LiveWire in true Parisian style, each carving through the city on S2 Alpinista, S2 Del Mar, and LiveWire ONE. Behind the scenes, our team used LiveWire motorcycles to carry Reload Land photographers and videographers along the route, capturing the beauty, energy, and elegance of this silent takeover.

By 19:30, the group rolled out into the city, a convoy of quiet motors and bright smiles cruising past Paris landmarks. The roughly 25 km route took us through sun-drenched boulevards, across the Seine, and around corners where café-goers paused mid-sip to admire the future gliding by. The silence was surreal with a group ride this large.

It wasn’t just a ride, it was a moving statement. A celebration of a growing electric community that’s bold and inclusive.

We wrapped the evening at a cozy café, sharing stories and raising glasses to the road ahead. Thanks to everyone who came out, soaked in the ride, and helped make this first-ever Silent Ride in Paris unforgettable.

“It wasn’t just a ride, it was a moving statement.”

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Recap: Wheels & Waves 2025

On the rugged edge of southwestern France, where the Pyrenees slip into the Atlantic, sits Biarritz, a coastal city known for its surf breaks, café culture, and natural cool. Once a royal retreat, now a haven for artists, skaters, surfers, and riders, it’s also home to Wheels & Waves, one of the most eclectic motorcycle events on the planet.