
RECAP: ALPINISTA LAUNCH PARTY IN LA 2.12.25
February 12th, 2025 – After days of relentless LA rain, the skies finally cleared just in time for the ultimate night ride. Rolling down Lincoln Blvd in Marina Del Rey, the air was crisp, the streets still glistening, and the city was alive again. But one spot stood out—the legendary Bartels’ H-D dealership, glowing like a beacon with pulsating lights, a lineup of sleek motorcycles, and the unmistakable thump of dance music.
You pull up, kickstand down, and before you even step inside, the night already feels right. The smell of fresh In-N-Out burgers and handmade churros hits first (because what’s a party without good eats?). Food in hand, you link up with your crew, swap stories, and then head inside—good thing you RSVP’d, because this spot is packed.

“because what’s a party without good eats”
Inside, the scene is electric. Riders, influencers, journalists, YouTubers, and even celebs are all here for one thing: a first look at LiveWire’s all-new S2 Alpinista. The energy is high, the conversations are flowing, and every angle of the bike is getting its moment under the neon glow.
Big love to the 200+ legends who showed up and made this night one for the books. And a huge shoutout to Bartels’ Harley-Davidson for letting us take over and turn their space into the most charged-up spot in LA.


Riders Asked, We Listened: Reverse and Roll-Forward Regen Are Here!
In a move that’s sure to thrill electric motorcycle enthusiasts, LiveWire has just dropped a complimentary software update for all S2 platform motorcycles in the Unites States and Canada. S2 Del Mar®, S2 Mulholland™, and S2 Alpinista™ can now be updated with two new powerful features: Reverse and Roll-Forward Regenerative (RFR) Braking.

Reverse & Roll-Forward Regen Now Available for Your LiveWire® S2 Motorcycle
How to unlock new features.

LiveWire Lights Up Goodwood Festival of Speed 2025
Seamless acceleration, wild torque, and all eyes on the S2 Alpinista.

LiveWire gives surprise unveil of two smaller lower cost electric motorcycles
LiveWire surprises by unveiling two unexpected electric motorcycle prototypes—here’s what the press is saying.

First-Ever LiveWire Electric Motorcycle Training Launches in the U.S.
Bartels’ Harley-Davidson in Marina Del Rey now offers motorcycle training on LiveWire S2.