February 12th, 2025 – After days of relentless LA rain, the skies finally cleared just in time for the ultimate night ride. Rolling down Lincoln Blvd in Marina Del Rey, the air was crisp, the streets still glistening, and the city was alive again. But one spot stood out—the legendary Bartels’ H-D dealership, glowing like a beacon with pulsating lights, a lineup of sleek motorcycles, and the unmistakable thump of dance music.
You pull up, kickstand down, and before you even step inside, the night already feels right. The smell of fresh In-N-Out burgers and handmade churros hits first (because what’s a party without good eats?). Food in hand, you link up with your crew, swap stories, and then head inside—good thing you RSVP’d, because this spot is packed.
“because what’s a party without good eats”
Inside, the scene is electric. Riders, influencers, journalists, YouTubers, and even celebs are all here for one thing: a first look at LiveWire’s all-new S2 Alpinista. The energy is high, the conversations are flowing, and every angle of the bike is getting its moment under the neon glow.
Big love to the 200+ legends who showed up and made this night one for the books. And a huge shoutout to Bartels’ Harley-Davidson for letting us take over and turn their space into the most charged-up spot in LA.
LiveWire Group heads to EICMA with its most expansive lineup yet, with the European debut of S4 Honcho™ Trail and Street, world debuts of S4 Honcho Skate™ and DUST Spur™, and the first public showing of the LiveWire DUST Hightail™
Certified and available to MSF rider training fleets, the LiveWire S4 Honcho™ Street makes it easier than ever for new riders to get started on two wheels.
Hundreds of Dealer Rides. One Overwhelming Conclusion: Honcho Delivers (the fun).
The S4 Honcho Trail™ and an expanding lineup of accessories are now available across the United States.
Seeing headlines about tariffs and wondering how they may affect your next LiveWire?
