Creating the next generation of motorcycles

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Recap: Reload Land 2025

On the ground at Berlin’s premiere electric motorcycle festival.

Berlin set the stage, Reload Land brought the energy and LiveWire stole the show. From the darkened halls of a reimagined industrial space to the glowing streets of the Silent Ride, this year’s Reload Land wasn’t just a look at the future of electric motorcycles—it was a glimpse into the future of the culture itself.

Forget everything you know about a typical motorcycle show. Reload Land was more of an art gallery with clean lines, ambient lighting, and bold design choices that made every bike on display feel like a sculpture. No loud signage. No clutter. Just pure focus on the bikes.

TEST RIDES THAT HIT DIFFERENT

Yes, it rained. And yes, riders still showed up. We ran dozens of test rides on the entire LiveWire model lineup, from creators and moto media to first-timers and deep-tech heads. The vibes were real: lots of smiles, even more questions, and that look people got when they returned after experiencing the performance and aglity of LiveWire motorcycles.

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THE SILENT RIDE: CORE MEMORY UNLOCKED

Saturday night. Over 100 electric bikes and scooters. No loud exhausts. Just city streets, wind, and the mid-ride conversations. That’s the Silent Ride—Reload Land’s signature moment—and we were deep in it.

With 11 LiveWires in the mix and support from Berlin’s electric-ready police squad, the ride was smooth, cinematic, and unforgettable. Even when the skies opened up halfway through (remember, this is Berlin), spirits stayed high. Rain hits different when you’re part of something bigger than yourself.

Between rides and panels, custom builds and content drops, the space was buzzing. The afterparty? A whole other vibe. @houseofnorth transformed the space into a full-blown immersive light experience, with DJ sets from @krsnbrasko, @thedas.txl, and @mfdr_music keeping the night alive.

Reload Land isn’t just for riders. It’s for people thinking about what mobility means in 2025 and beyond. Designers, creators, sustainability advocates, tech lovers, commuters—they were all here.

And that’s what we love most about this event. The openness. The realness. The scene mix. It’s not about how much you know about motorcycles—it’s about being curious, asking questions, and being down to try something new on all fronts.

Reload Land 2025 was everything we believe in—innovation, community, and the thrill of what’s possible. Thanks to everyone who came out, rode with us, and showed why we do what we do. We left with wet socks, full hearts, and tons of inspiration.

“And that’s what we love most about this event. The openness. The realness. The scene mix.”

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Racing, Rainstorms, and Burritos: SMCO’s Return to Punk's Peak

Postcards From Biarritz
By Aaron Guardado, SMCO

07/14/2025

Recap: Wheels & Waves 2025

On the rugged edge of southwestern France, where the Pyrenees slip into the Atlantic, sits Biarritz, a coastal city known for its surf breaks, café culture, and natural cool. Once a royal retreat, now a haven for artists, skaters, surfers, and riders, it’s also home to Wheels & Waves, one of the most eclectic motorcycle events on the planet.