From the European debut of the S4 Honcho™ to our S2 Maxi-Scooter concept, discover how LiveWire Group, Inc. is powering the next generation of riders
EICMA 2025 in Milan was nothing short of incredible. Our booth turned heads with its bold design and immersive brand experience, drawing visitors from across the globe. Positioned alongside iconic motorcycle brands, we showcased what makes LiveWire Group, Inc. a leader in electric motorcycle innovation.
The S4 Honcho was the star of the show. Attendees loved its compact, stylish design, the premium finish, and interest was strong across both the road and trail models. S4 Honcho is shaping up to be a game-changer for riders looking for versatility and fun in an electric package.
Our Maxi-Scooter concept based on our S2 platform generated plenty of buzz. The model attracted significant attention thanks to its focus on practicality, storage, and comfort. Visitors were excited about features like under-seat storage, USB-C ports, and heated grips which make it perfect for urban mobility and longer rides.
The S2 Alpinista Corsa concept wowed crowds with its sleek design and cutting-edge technology. Its lightning-fast charging capability was a highlight, reinforcing LiveWire’s commitment to pushing boundaries. While niche by design, S2 Alpinista Corsa serves as a showcase of what LiveWire can do.
Our S2 Alpinista Patrol drew crowds and sparked conversations about the future of electric fleets. With its high-quality finish and purpose-built features, it’s clear that LiveWire can deliver solutions for first responders and beyond.
We also highlighted STACYC, giving visitors a full view of our A-to-Z product lineup. This connection between brands opens doors for future collaborations and reinforces LiveWire’s commitment to all riders of all ages and skill level.
Milan set the stage for something special. The first Silent Ride by reload.land brought electric motorcycle enthusiasts together for an evening that blended energy and creativity. We kicked things off at Piazza Vetra with great food and music, then glided through the city lights on a quiet, electric cruise. The night wrapped up at the gallery and reload.land.space pop-up—a space where ideas and community came alive. A big thank you to everyone who joined and helped make this a milestone for Europe’s electric riding scene. Here’s to more rides, more connections, and a future powered by electric vibes.
EICMA has shown us one thing: the appetite for electric motorcycles is stronger than ever. From urban commuters to adventure seekers, LiveWire Group, Inc. is ready to deliver innovation, performance, and style for every rider. To learn more about the models showcased at EICMA, go to LVWR.co/eicma
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"It’s a seriously cool ride that makes EV ownership feel way more accessible."
