LiveWire arrived at Berlin Fashion Week 2024 with three custom-liveried S2 Del Mar motorcycles to celebrate Puma's much-anticipated re-release of their F1-inspired Speedcat shoe. The event was marked by a unique fusion of fashion and motorsport culture, creating an unforgettable experience for all attendees.
Not just a showcase of fashion; it was a celebration of creativity, innovation, and the legacy of motorsport with the culture
Puma's styling lounge at Platte Berlin emerged as the ultimate hotspot of the week. This exclusive space brought together fashion enthusiasts, designers, and models, offering a dynamic environment to explore and celebrate Berlin’s vibrant fashion scene. Among the distinguished guests were designer Brandan Josh and model Lola-Rosalie, who had the opportunity to style themselves with stunning pieces from Berlin’s most promising up-and-coming designers.
Navigating the bustling city between shows, attendees rode the stylish S2 Del Mar, adding a burst of energy and ensuring everyone was on time for the events. The picturesque streets of Germany's capital city provided a perfect backdrop for this high-energy week, where fashion and culture seamlessly intertwined.
From the European debut of the S4 Honcho™ to our S2 Maxi-Scooter concept, discover how LiveWire Group, Inc. is powering the next generation of riders
"It’s a seriously cool ride that makes EV ownership feel way more accessible."
Kruesi Originals kicks off the ultimate ICE vs. electric showdown with drag races, barrel runs, and pure chaos.
A full range of LiveWire and STACYC products make its first public viewing, expanding access and affordability for riders globally, while continuing to develop the S2 maxi-scooter revealed last year.
LiveWire has the crew at Kruesi shifting their perspective.
