LiveWire Celebrates the Launch of Their All-New Motorcycle in the City of Light.
January 15th, 2025 – Picture this: you’re strolling down a normally chill street in Paris’ 15th arrondissement, but tonight? The vibes are unmatched. The air hums with faint beats of a vibey soundtrack, motorcycles are lined up in perfect formation, and a glowing LiveWire logo lights the way to a crowd buzzing with energy. This was the scene at the exclusive launch event for the all-new S2 Alpinista electric sport standard motorcycle, now hitting the roads in the U.S., France, Germany, the Netherlands, the U.K., Italy, Spain, Switzerland, and Canada.
Walking in, you’re immediately hit with sensory overload—in the best way possible. A live DJ set from the iconic Anoraak sets the tone, filling the space with smooth, dreamy beats. Meanwhile, stunning light and video installations put the spotlight on the S2 Alpinista, the all-new LiveWire model inviting you to make every second count.
As you move through the space, sipping on spirited bevs and snacking on amuse-bouche, you find yourself in conversations with a diverse and welcoming crowd. Think: riders and racers swapping adventure stories, journalists breaking down every feature of the bike, influencers recording their take on the Alpinista, and fashionistas and musicians adding a touch of glam. It’s a full-on cultural mashup, and everyone’s got one thing in common—their love of motorcycles.
Massive thanks to the 265+ friends who came through to make this launch unforgettable, and a special shoutout to LiveWire Paris for hosting and letting us turn your showroom into the most electric party of the year. Yes, that was a pun. Learn more about S2 Alpinista at LVWR.co/Alpinista
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