LiveWire, the first electric motorcycle from Harley-Davidson, will now become its own standalone brand. The Milwaukee-based company announced that it would be spinning out its electric motorcycle division as its own company with a distinct lineup and a tailored retail experience. Harley-Davidson plans to unveil the “first LiveWire branded motorcycle” on July 8th to coincide with the International Motorcycle Show.
Sometimes the universe has a messed-up sense of humor.
LiveWire Takes on the Greatest Motorsport Garden Party on Earth
The Wrong Bike for the Job – By Geoff Cain
Speed, Salt, Dust, Sunburns and Questionable Decisions
LiveWire accelerates its growth strategy with accessible, 125cc‑equivalent electric motorcycles designed for global riders.
