Harley-Davidson spins out LiveWire as its own electric motorcycle brand
LiveWire, the first electric motorcycle from Harley-Davidson, will now become its own standalone brand. The Milwaukee-based company announced that it would be spinning out its electric motorcycle division as its own company with a distinct lineup and a tailored retail experience. Harley-Davidson plans to unveil the “first LiveWire branded motorcycle” on July 8th to coincide with the International Motorcycle Show.
Racing, Rainstorms, and Burritos: SMCO’s Return to Punk's Peak
Postcards From Biarritz
By Aaron Guardado, SMCO
Recap: Wheels & Waves 2025
On the rugged edge of southwestern France, where the Pyrenees slip into the Atlantic, sits Biarritz, a coastal city known for its surf breaks, café culture, and natural cool. Once a royal retreat, now a haven for artists, skaters, surfers, and riders, it’s also home to Wheels & Waves, one of the most eclectic motorcycle events on the planet.
Recap: Reload Land 2025
On the ground at Berlin’s premiere electric motorcycle festival.
LiveWire ONE Named One of 2025’s Best EV Motos by Motorcyclist
Recognized for its standout performance and design, LiveWire ONE continues to redefine what an electric motorcycle can be—see why it made the list.
Recap: LiveWire x The Litas at The Bike Shed LA
Hot Temps, Cool People.