Creating the next generation of motorcycles

Harley-Davidson spins out LiveWire as its own electric motorcycle brand

LiveWire, the first electric motorcycle from Harley-Davidson, will now become its own standalone brand. The Milwaukee-based company announced that it would be spinning out its electric motorcycle division as its own company with a distinct lineup and a tailored retail experience. Harley-Davidson plans to unveil the “first LiveWire branded motorcycle” on July 8th to coincide with the International Motorcycle Show.

READ FULL ARTICLE
pulse, news articles, mens journal, gear of the year, bike, street, biker, motorbike, people, seated, city, motorcyclist, road, motor vehicle, man

S2 Alpinista Earns Men’s Journal 2026 Gear of the Year

Not all awards hit the same.

Men's Journal05/12/2026
pulse, news articles, s2 app, app, mobile app, bike, people, wheel, vehicle, transportation system, biker, road, motorbike, seated, man, hurry, fun, street, child, roll along

Smarter Riding Starts Here

Your S2 Just Leveled Up.

04/15/2026
s2ap, s4 honcho, mama tried, custom alpinistas, pulse, articles, people, group, street, festival, many, adult, city, man, music, market, crowd

One‑of‑One Custom S2 Alpinistas and S4 Honcho Make a Statement at Mama Tried

S2 Alpinista builds by Gas Monkey Garage and V‑Twin Visionary debut at Mama Tried with record‑setting attendance.

03/03/2026
s4 honcho, events, pulse, articles, bike, no person, competition, retro, vehicle, ride, wheel, action, man, seated, race, championship, vintage, motocross, biker, fast, travel

Where to Find Us in Q1 2026 to Meet the All‑New S4 Honcho™

Find LiveWire® at Events Happening Through March 2026.

02/02/2026
s4 honcho sweepstakes, pulse, article, bike, transportation system, vehicle, wheel, fast, indoors, drive, sport, no person, race, people, action, man, competition, speed, power

Win an S4 Honcho™ Sweepstakes!

New adventures are officially up for grabs.

01/20/2026