LiveWire, the first electric motorcycle from Harley-Davidson, will now become its own standalone brand. The Milwaukee-based company announced that it would be spinning out its electric motorcycle division as its own company with a distinct lineup and a tailored retail experience. Harley-Davidson plans to unveil the “first LiveWire branded motorcycle” on July 8th to coincide with the International Motorcycle Show.

Sometimes the universe has a messed-up sense of humor.

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LiveWire accelerates its growth strategy with accessible, 125cc‑equivalent electric motorcycles designed for global riders.