It’s almost that time of year when the rain gives way to blue skies and the outdoors beckons us to live our lives like a Juicy Fruit commercial from the ’80s to enjoy some good ol’ sun-kissed fun. If you close your eyes and listen closely, you can almost hear the proverbial synths hyping this year’s Red Hot Electric Summer. So you might as well break out the sunscreen now, because we’re leaning in, all the way in with our new Alpinista colorway – Quasar Red.
We know red can mean a lot of things to many people. It can mean stop. It can also mean danger, or maybe beef, if you’re a bouillon cube. Well, we wouldn’t dream of stopping your danger beef, instead we’ll get the coals going and grill it poolside!
For us red means fast. Red means attitude. Red means summer. It’s fun dips and sweet sips as the boombox kicks out our favorite jams. It’s cannon balling in the deep end after a long ride and hot dogs after hot doggin’. It’s pure, uncomplicated fun where the best moments come easy.
Summertime, like the salad days of our youth, is fleeting, so get those kicks in while you can. We’ll be doing the same on Quasar Red.
Sometimes the universe has a messed-up sense of humor.
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